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Fraintesa is
Francesca Tosin 





in Wien

I am an eclectic designer in love with visual communication.
Creating stories starting with colors, shapes, materials and finishing.
I design in 2D, but often I explore surfaces landing in the 3D space.
Fusing graphic language on functional apparel together to create brand stories
that inspire in the fields where belong.
Crafting products through thoughtful design and innovation.
Exploring the intersection of graphic, product, apparel and retail design fields.

Explorer of new ideas and making them a reality.

 

Product Design 

2013, Vans X Italia Independent. Project in collaboration with Change Design 2017-18, Selle San Marco. Team Edition saddle 2015, Burton X Pirelli PZero. Project in collaboration with Change Design 2015, Nonno Nanni. 14 paper installations for stand at Cibus, Parma 2019, MBF. Multimaterial jewelry concept 2009 Dainese, DMobile. Project in collaboration with Change Design 2014, Foscarini. Planet lamps (D55 e D90 cm) 2007-16, Dainese Wintersport and Motorsport collections. Projects in collaboration with Change Design




Graphic Design




2011-15 Pirelli Pzero. Brand Identity. Project in collaboration with Change Design 2016, Fondazione Bevilacqua La Masa. Societies on the move exhibition 2016, Spollo Kitchen. Illustration selected. Part of the book release and the exhibition in Milan 2015, EXR Korea. Snowboards Limited Edition 2015-16, EXR Korea. Brand Identity, retail project and apparel collection. Project in collaboration with Change Design 2015, EXR Korea. Snowboards Limited Edition. Project in collaboration with Change Design 2016, Handmade serigraphy on cotton fibre 2008-13, Italia Independent. Art Direction in collaboration with Change Design 2016, Galvan – Gli alberi. Editorial project and graphic design 2018, Frezza Catalogue. Project in collaboration with Bruger Studio 2008–on going, ID Projects. Drawing, print and painting 2006–on going. Logotypes and graphics for my friends




Functional Apparel


(from head to toe outfit)

2018-22 GASGAS. E-Bicycle, Motocross collections 2018-23 KTM. Street, Offroad, Casual collections. Projects in collaboration with KISKA 2021 KTM, ST 501 Helmet 2023, KTM. Breaker Evo Helmet. Street collection. Project in collaboration with KISKA KTM X RACR 2019-23. Capsule collection




Running on Cargo












‘o fuoco, o niente’

Creative mind with an international design experience (Spain, Italy and Austria).
Seeking for creative challenges and connections.