About Francesca Tosin

Fraintesa—a playful twist on my nickname and the Italian word intesa, meaning “understanding” but also adding the first part, fra, means the opposite, “misunderstanding”. That tension mirrors design itself: the space between clarity and exploration.

Francesca Tosin is a Creative & Brand Designer with over 15 years of international experience designing brand identities, products, and visual communication across industries. With a multidisciplinary background spanning graphic, product, retail, and apparel design, I bring ideas to life through thoughtful storytelling and crafted detail, working with international teams and visionary minds. I’ve worked across Italy, Spain, and Austria, collaborating with brands such as Dainese, KTM, Nike, Adidas, Foscarini, Invicta, Issey Miyake, Selle Italia, Husqvarna Motorcycles, Valextra, and Vionnet—spanning motorsports, lifestyle, product, and lighting design.

I hold a Bachelor’s degree in Industrial Design at IUAV University in Venice (2002–06). My mother tongue is Italian. I am fluent in English, and currently learning German (B2 level in progress).

I work first with ideas and people, then with tools —such as Adobe Creative Suite (Adobe Illustrator, Photoshop, Indesign including the base for After Effects), CLO3D, Figma, and AI-based design platforms. Inspired by art, nature, and human sensorial experiences, I seek harmony between functionality and emotion in every project.

Born in Bassano del Grappa, Italy, and now based in Vienna, Austria.

Linkedin profile
Instagram profile

CV

Education

German courses @ibis acam
2024 – 2026

Data Visualization 360 @Accurat Dataschool, online

English courses in several schools, organisations and in several contries
2015 – on going

IUAV, Architectural University in Venice, Italy
Bachelor in Industrial Design
2002 – 2006

Experiences

Fraintesa & the Flowers Gmbh Founder
2026 – on going

Founder & Art Director at Fraintesa Design Studio
Vienna, Austria
2024 – on going

Art Director at epitome Gmbh
Vienna, Austria
2022 – 2024

Senior Designer at KISKA Gmbh
Salzburg, Austria
2018 – 2022

Senior Designer and Marketing assistant at Selle San Marco srl.
Vicenza, Italiy
2017

Senior Designer at Andrea Caputo Architecture and Research
Milan, Italy
2016

Junior Designer / Designer / Senior Designer at Change Design srl.
Venice, Italy
2007 – 2016

Junior Designer at Moka Ultra Pop Design snc.
Verona, Italy
2006

Junior Designer at Zetalab srl.
Milan, Italy
2006

Internship at Ines Casals Studio
Barcelona, Spain
2005

Skills

Brand Identity
Corporate Identity
Packaging
Brand Strategy
Trend Forecasting
Moodboard
Look & Feel
Concept Development
Brand Development
Graphic Design
Product Design
Functional Apparel Design
CMF Design
UX Design
Retail Design
Photography
Advertising
Animation
Print Management
Teamwork
Problem Solving

Awards

´Fegato alla veneziana´ illustration
Selected for Spollo kitchen book pubblication
Competition established by AIAP/ ADCI/ CTS Grafica/ Polyedra, Italy
Link 2014 1st edition
2020 2nd edition

´Bloom´ ceramic necklace for NOV-ART
The necklace appears light and ‘soft’ due to its radial graphic pattern, created by cuts on its surface. The interplay of solid and void elements evokes the extruded forms often seen in the works of Alessio Tasca, a modern ceramic artist who inspires contemporary potters. The shape of the necklace symbolizes the essence of a flower, inspiring its name, ´Bloom´.
Issued by ANCI association, Vicenza, Italy
2013

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