Fraintesa is Francesca Tosin
a seasoned Italian designer with over 15 years of expertise spanning graphic, product, and exhibition design.

The name Fraintesa is a playful twist in Italian, blending my nickname with the concept of "intention" or "understanding"—or, intriguingly, its opposite, "misunderstanding."
This wordplay captures the dynamic journey of self-discovery and expression in my work.
I thrive on partnering with sportswear and innovative brands, transforming bold ideas into products ready to
make their mark.

Art, life in all its forms, and nature are my playground and fuel. The sensory world—touch, sight, sound, taste, and scent—guides my creative journey, infusing each project with depth and meaning.
 
A committed team player, I believe in the synergy that emerges when talented people with diverse skills come together to achieve a unified result, where the whole is truly greater than the sum of its parts.