Fraintesa is Francesca Tosin

Fraintesa is a playful twist on my nickname and the Italian word intesa—meaning “understanding” but also “misunderstanding.” This duality mirrors design itself: a journey of interpretation, intention, and discovery.



I´ve consider myself as Brand&Creative designer. Design is about creating meaningful connections between people, ideas, and materials. It goes beyond aesthetics—balancing creativity, functionality, and responsibility. My versatile background across graphi c, product, retail, and apparel design allows me to cross industries and translate ideas into cohesive visual and material experiences.

Bridging ideas and materials through design — from concept to crafted reality, with international teams and visionary minds.

I’ve worked across Italy, Spain, and Austria, collaborating with leading brands such as: Dainese, KTM, Nike, Adidas, Foscarini, Invicta, Issey Miyake, Selle Italia, Husqvarna Motorcycles, Valextra and Vionnet, and others—spanning industries from motorsports and lifestyle to product and lighting design.

I´ve a Bachelor degree in Industrial Design (2003-07). I´ve studied at IUAV University of Venice.
My mother tongue is Italian, I speak fluently English (professional) and I´ve started to learn German (B1 in progress).
Firstable, I work with my mind and the person around me and then with Adobe Creative Suite, After Effects included, CLO3D, Figma and AI tools.

Inspired by art, nature, and human sensorial experiences, I seek a balance between functionality and emotion in everyday life and projects.

Born in Bassano del Grappa, Italy. Now based in Vienna, Austria.



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