Fraintesa is Francesca Tosin

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KTM Casual collection. Apparel + accessories+merchandise MY 2018-22






︎︎︎KTM RACR︎︎︎collection MY 2018-2022︎︎︎  

















Husqvarna Casual collection. Apparel + accessories+merchandise MY 2018-22 EXR Performance. Lifestyle apparel and accessories collection. South Korean brand. Project in collaboration with Change design Graphic proposals for the summer collection









Löffler internal jacket label highlighting eco-friendly production







 

A distinctive pattern inspired by the tread design of Pirelli tires, translating performance engineering into visual identity outsole detail Rubber watch bands designed with details and textures inspired by tire sidewalls, translating Pirelli’s automotive identity into wearable design. internal labelling detail Buttons detail Pirelli PZero — Outsole Brand Language The brand identity aimed to create a unified design language across all Pirelli PZero products, emphasizing the brand’s strong sporting roots in Formula 1. The outsole design incorporated the same visual language found on tire sidewalls, translating Pirelli’s iconic performance DNA into footwear. This graphic and material identity extended beyond the outsole to the internal labeling of the apparel collection, ensuring visual and conceptual coherence throughout the brand.

Explorations: ❶Branding ❷Packaging ❸Product ❹Retail ❺Graphics ❻Lifestyle Apparel ❼Functional Apparel ❽Mixed ❾Me