Fraintesa is Francesca Tosin

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KTM street collection helmet. MY 2018-23. Project in collaboration with Kiska design agency KTM stret helment. MY 2028-23 D50 and D80 Planet lamps distributed by Foscarini. Project designed and developed in collaboration with Change design technology detail Selle San Marco — Team Edition Saddle Design and development of an innovative speed-inspired graphic language for the Selle San Marco Team Edition saddle, created for elite race teams competing in major events such as the Giro d’Italia, the Tour de France, and other international competitions. The saddle’s color customization allowed teams to adapt it to their race kits, enhancing visibility and reinforcing Selle San Marco’s dynamic and innovative brand presence throughout the events. An apparel capsule collection was developed in parallel, visually and conceptually linked to the snowboard designs to reinforce the brand’s new creative direction. Six snowboard models designed for EXR Performance as exclusive give-aways for member customers, created to generate buzz around the re-launch of this Korean sportswear and lifestyle brand. The new brand direction focuses on four distinct product lines, inspired by street art and contemporary culture. The relaunch included the opening of the first five-floor flagship store, featuring an art gallery integrated into the rooftop. Influencers, artists, and press were all invited to celebrate the brand’s new creative vision in Asia. Designed during my time in Change design Burton X Pirelli PZero boots Burton x Pirelli PZero — Carbon Fiber Snowboard, Binding & Boots Design and development of a high-performance snowboard, bindings, and boots for Pirelli PZero in collaboration with Burton. The goal was to enter the winter sports segment by applying Pirelli’s core technology — rubber innovation — to enhance grip and performance. The company’s expertise in developing Formula 1 racing tires was transferred to the design of the boot outsole, ensuring exceptional traction and durability. The snowboard’s graphic language echoed the aesthetics of the F1 Lotus, celebrating speed, precision, and performance — on the track and on the slope. Project designed during my time in Change design




Explorations: ❶Branding ❷Packaging ❸Product ❹Retail ❺Graphics ❻Lifestyle Apparel ❼Functional Apparel ❽Mixed ❾Me