Fraintesa · Francesca Tosin — Brand & Creative Designer

Fraintesa—a playful twist on my nickname and the Italian word intesa, meaning “understanding” but also “misunderstanding”. That tension mirrors design itself: the space between clarity and exploration.
I’m a Brand & Creative Designer driven by the dialogue between creativity, functionality, and responsibility.
With a multidisciplinary background spanning graphic, product, retail, and apparel design, I bring ideas to life through thoughtful storytelling and crafted detail, working with international teams and visionary minds.

I’ve worked across Italy, Spain, and Austria, collaborating with brands such as Dainese, KTM, Nike, Adidas, Foscarini, Invicta, Issey Miyake, Selle Italia, Husqvarna Motorcycles, Valextra, and Vionnet—spanning motorsports, lifestyle, product, and lighting design.

I hold a Bachelor’s degree in Industrial Design from IUAV University of Venice (2003–07). My mother tongue is Italian. I am fluent in English, and currently learning German (B1 in progress).

I work first with ideas and people, then with tools—Adobe Creative Suite, After Effects, CLO3D, Figma, and AI-based design platforms.

Inspired by art, nature, and human sensorial experiences, I seek harmony between functionality and emotion in every project.
Born in Bassano del Grappa, Italy, and now based in Vienna, Austria.

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