Fraintesa · Francesca Tosin — Brand & Creative Designer

Fraintesa is Francesca Tosin

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KTM Casual collection. Apparel + accessories+merchandise MY 2018-22






︎︎︎KTM RACR︎︎︎collection MY 2018-2022︎︎︎  

















EXR Performance. Lifestyle apparel and accessories collection. South Korean brand. Project in collaboration with Change design Graphic proposals for the summer collection Husqvarna Casual collection. Apparel + accessories+merchandise MY 2018-22









Löffler internal jacket label highlighting eco-friendly production







 

internal labelling detail Buttons detail Pirelli PZero — Outsole Brand Language The brand identity aimed to create a unified design language across all Pirelli PZero products, emphasizing the brand’s strong sporting roots in Formula 1. The outsole design incorporated the same visual language found on tire sidewalls, translating Pirelli’s iconic performance DNA into footwear. This graphic and material identity extended beyond the outsole to the internal labeling of the apparel collection, ensuring visual and conceptual coherence throughout the brand. Rubber watch bands designed with details and textures inspired by tire sidewalls, translating Pirelli’s automotive identity into wearable design. outsole detail A distinctive pattern inspired by the tread design of Pirelli tires, translating performance engineering into visual identity









artwork printed detail Part of the design team for NO KA’OI’s first luxury yoga collection, developed during my time at Change Design. For NO KA’OI, I was responsible for the all-over pattern design for leggings, the embroidery style across the upper garments, and the accessory details, including yoga mats and blocks. embroidery detail NO KA´OI shooting for catalogue and online collection communications



Work: ❶ Branding ❷ Packaging ❸ Product ❹ Retail ❺ Graphics ❻ Lifestyle Apparel ❼ Functional Apparel ❽ Mixed ︎ Contact me