epitome
Francesca Tosin led the brand positioning and strategy for epitome and its product e1, developing company and product logotypes, typography, advertisements, websites, and user manuals. She extended the brand identity into retail environments, creating cohesive brand declinations, and designed product experiences and packaging, ensuring every touchpoint reflects the brand’s vision and values.
Francesca Tosin developed the Pirelli PZero brand identity, merging the core brand with its heritage and defining the PZero declination. She created the logotype, typography, motorsport-inspired icons, and visual language across all touchpoints—from shopping bags and Milan store infographics to advertising grids, catalogues, webpages, lifestyle collection labelling, products and seasonal apparel graphics—ensuring a cohesive and innovative brand experience. Projects developed with Change design.Francesca Tosin developed the Pirelli PZero brand identity, merging the core brand with its heritage and defining the PZero declination. She created the logotype, typography, motorsport-inspired icons, and visual language across all touchpoints—from shopping bags and Milan store infographics to advertising grids, catalogues, webpages, lifestyle collection labelling, products and seasonal apparel graphics—ensuring a cohesive and innovative brand experience. Projects developed with Change design.
In Change design studio, Francesca Tosin crafted Italia Independent’s company profile, spotlighting key products and new store openings in Italy. She designed leaflets, shop signage, shopping bags, materials books, POS materials, and display totems for eyewear collections. The brand identity she developed extended seamlessly across retail spaces and MIDO exhibition booths, creating a cohesive and impactful visual experience.
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Logotype explorations
At the core of every brand is a story waiting to be told visually. On this page, Francesca Tosin presents a selection of logotype explorations crafted for a diverse range of projects—from dynamic sports events and innovative start-ups to refined sartorialist fashion labels, professional real estate companies, creative photography studios, and expert house assistant services.
Each logotype is designed with a purpose, reflecting the unique identity, values, and vision of the client. Some projects include collaborations with design studios for social exhibitions and cultural initiatives, demonstrating Francesca Tosin’s versatility and thoughtful approach to visual identity.
ensuring that every logotype communicates the essence of the brand it represents.
Each logotype is designed with a purpose, reflecting the unique identity, values, and vision of the client. Some projects include collaborations with design studios for social exhibitions and cultural initiatives, demonstrating Francesca Tosin’s versatility and thoughtful approach to visual identity.
Through careful exploration of shapes, typography, and color, Francesca Tosin transforms concepts into memorable brand marks,
ensuring that every logotype communicates the essence of the brand it represents.
EXR Performance
During my time at Change design, Francesca Tosin contributed to the creative direction of EXR Performance, a lifestyle Korean brand undergoing a full strategic and visual redesign. I helped redefine the target audience toward 18–30-year-old consumers and participated in reshaping the brand to better connect with this emerging segment.
I worked on the redevelopment of the brand architecture, starting from the main EXR Performance logo and creating four sub-product segments: Heritage, Speed, Active, and Urban. Each segment featured its own dedicated collection while remaining aligned with the overarching identity.
As part of the team, I was involved in the full brand identity development, including collection design, footwear and textile concepts. The work extended into retail, where I collaborated on translating the brand’s creative direction into in-store experiences for standalone EXR Performance shops and branded mall corners.
I worked on the redevelopment of the brand architecture, starting from the main EXR Performance logo and creating four sub-product segments: Heritage, Speed, Active, and Urban. Each segment featured its own dedicated collection while remaining aligned with the overarching identity.
As part of the team, I was involved in the full brand identity development, including collection design, footwear and textile concepts. The work extended into retail, where I collaborated on translating the brand’s creative direction into in-store experiences for standalone EXR Performance shops and branded mall corners.