Francesca Tosin developed the Pirelli PZero brand identity, merging the core brand with its heritage and defining the PZero declination. She created the logotype, typography, motorsport-inspired icons, and visual language across all touchpoints—from shopping bags and Milan store infographics to advertising grids, catalogues, webpages, lifestyle collection labelling, products and seasonal apparel graphics—ensuring a cohesive and innovative brand experience. Projects developed with Change design.

Francesca Tosin crafted Italia Independent’s company profile, spotlighting key products and new store openings in Italy. She designed leaflets, shop signage, shopping bags, materials books, POS materials, and display totems for eyewear collections. The brand identity she developed extended seamlessly across retail spaces and MIDO exhibition booths, creating a cohesive and impactful visual experience. Projects developed with Change design.

At the core of every brand is a story waiting to be told visually. On this page, Francesca Tosin presents a selection of logotype explorations crafted for a diverse range of projects—from dynamic sports events and innovative start-ups to refined sartorialist fashion labels, professional real estate companies, creative photography studios, and expert house assistant services.

Each logotype is designed with a purpose, reflecting the unique identity, values, and vision of the client. Some projects include collaborations with design studios for social exhibitions and cultural initiatives, demonstrating Francesca Tosin’s versatility and thoughtful approach to visual identity.

Through careful exploration of shapes, typography, and color, Francesca Tosin transforms concepts into memorable brand marks, ensuring that every logotype communicates the essence of the brand it represents.